Measure What Matters, Iterate Lightly
Track leading indicators like saves, scroll depth, and newsletter replies alongside lagging metrics like qualified leads and assisted revenue. Leading signals forecast future wins and help you adjust early, reducing wasteful campaigns and reinforcing sustainable, patient decision-making.
Measure What Matters, Iterate Lightly
Use dashboards that highlight month-over-month drops in impressions and clicks for older pieces. Set thresholds to trigger refresh tickets. A tiny, consistent restoration habit prevents big declines, extends content lifespan, and keeps your library trustworthy and current.